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"The bright color of a good cause"

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01.08.2014 Views: 3563
AQA is a partner of the campaign "The bright color of a good cause" launched on August 1st. The campaign was initiated by the organization “Initiativa Pozitiva” to support the fight against HIV/AIDS, which affects over 16,000 people in Moldova, and to raise awareness about this disease. The principle of the campaign is based on increasing the social responsibility of the private sector, as well as of its consumers. When purchasing products marked with the campaign symbol, a red ladybug, manufacturers donate a percentage of the product price to the battle with HIV/AIDS.
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